How do you qualify potential buyers?
Discretion and due diligence are fundamental to how we work. Before introducing a prospective buyer to your property, we establish their requirements, financial capacity and timescale. We undertake the necessary KYC and AML checks, including verification of identity and, where relevant, beneficial ownership and source of funds.
For particularly sensitive properties or transactions, we may also require a confidentiality agreement (NDA) to be signed before releasing specific information or arranging a viewing. Our aim is simple: to ensure that your property is only presented to credible, genuinely interested buyers, while protecting your privacy throughout the process.
Will I still achieve the best possible price?
Selling discreetly does not mean compromising on price. In many cases, it can create an advantage by placing your property directly in front of qualified buyers who are actively seeking a home of its calibre, rather than exposing it to the wider market. Our approach is focused on identifying the right buyer, positioning the property correctly and creating genuine demand around it.
For exceptional properties, scarcity and discretion are powerful – and we have managed situations where a private sale achieves a price equal to, or higher than, an openly marketed property. Our priority is always to maximise your outcome, not simply achieve a sale.
What information will prospective buyers receive?
We take a measured approach to information sharing, ensuring prospective buyers receive enough detail to assess whether a property is right for them, while protecting your privacy and the property’s confidentiality.
Initially, this may include the location area, key property features, photographs or a carefully prepared overview, together with relevant information on price and specifications. More sensitive details – such as the exact address, ownership information, detailed documentation or viewing arrangements – are shared progressively and only with suitably qualified buyers.
Where appropriate, confidentiality agreements and KYC/AML procedures will be completed before more sensitive information is disclosed. Every introduction is handled on a need-to-know basis.
What will I be expected to do during the sales process?
Our role is to manage the process for you, allowing you to remain as involved – or as hands-off – as you wish.
We will handle buyer enquiries, qualification, introductions, viewings and negotiations, keeping you informed throughout the process. We will agree the marketing and pricing strategy with you up front, and seek your approval before sharing any sensitive information or arranging access to the property.
Your involvement will primarily be providing the necessary property information and documentation, making the property available for agreed viewings, and ultimately instructing your legal advisers when required.
How do you create enough exposure without publicly marketing my property?
Discreet does not mean invisible. With over 25 years of experience in the worlds of property, elite sport, business and international investment, we discreetly connect our global contacts to maximise opportunities for our clients.
We can also approach selected agents and trusted partners where this provides access to an appropriate buyer, while maintaining your confidentiality.
This targeted approach allows us to create genuine competition around exceptional properties, without relying on mass-market advertising.
What happens if my property does not sell off-market?
An off-market strategy is not a commitment to remain off-market indefinitely. We continually assess buyer interest, feedback and market conditions with you, so that the strategy can evolve if necessary.
If the right buyer is not identified privately within an agreed timeframe, we can discuss broadening the property’s exposure – carefully and strategically – while preserving as much of the discretion and positioning as possible.
Our priority is not simply to secure a sale, but to achieve the best possible outcome for you. With our local knowledge, international network and experience in luxury property, we can adapt the strategy without losing sight of your objectives.
